Blog Archive

Thursday, May 28, 2009

Monterey Boats and Social Networking, its not just for Kids anymore.

Monterey Boats is now embracing the latest media opportunities in social networking. If you are new to social networking DON’T BE ALARMED it is not as freighting as you may have been led to believe. If you can check your email, navigate to a web site and read English you will have no problems. Additionally, no one will sneak into your wallet or purse steal your identification and travel abroad on your credit cards because you signed to any one of these sites.

The great news is with the recent (exponential) growth in social networking Monterey has joined the ranks with such services as Facebook, YouTube, Wikipedia, Twitter and Flickr to name a few. This is just the beginning, let us take a look at social networking, where we are, where we are going, and what it all means.

Social Networking is one of the largest booms in internet media marketing reaching a greater targeted audience. Getting a mass of traffic to your web site is irrelevant if the consumer is not interested in your product. Social marketing attracts pertinent traffic, gives potential buyers the opportunity to interact with Monterey, our existing customers, and voice their preferences. More importantly, this allows buyers to interact with a related community, giving them the advantage of collective wisdom. Currently Facebook boasts over 150 million users around the world; almost half of them use Facebook every day! If Facebook were a country, it would be the eighth most populated in the world, just ahead of Japan, Russia and Nigeria.

With this latest medium we are able to build an interactive relationship with our customers and potential buyers. Friends of Monterey (as consumers) already have some interest in boating and Monterey as either a part of their boating experience or they have the interest to see what we are all about. A new Monterey customer for example can follow the latest news and information from Twitter our micro blogging site, watch videos on YouTube, or see the latest customers from some of Monterey’s Dealer Facebook pages. As an example, take a look at Chatlee Marines page on Facebook. Just like the "old days" when a dealer would make a customers picture and displayed them for all to see, Chatlee has taken that to a new level... Check it out!

So, what’s next for Monterey and the wide world of social networking? Keep your eyes peeled! Look for us now and in the future in some of these arenas…


and until then, will you be my friend?

Kirk Lewellen
Regional Sales Manager
Monterey Boats
1918 Cliffview Ct.
Murfreesboro, TN 37128
Phone - 615-207-1108
Fax -615-896-6635